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Infinite Creatives · Guide

How to Submit Detailed Feedback

Using Frame.io to make the revision process clear, organised, and efficient for everyone involved.

Instead of trying to describe a moment in the video over email or in a long message, Frame.io allows you to leave comments directly on the exact frame where you'd like a change.

The more specific your feedback is, the quicker we can implement revisions and the closer each version gets to your ideal result.

Why We Use Frame.io

Frame.io allows us to collaborate on your edits in one place. Rather than keeping track of emails, messages and timestamps across different platforms, everything stays attached to the video itself. This helps:

  • Reduce misunderstandings
  • Speed up revisions
  • Keep all feedback organised
  • Ensure nothing gets missed
  • Make collaboration much easier

Getting Started

When your first draft is ready, we'll send you a Frame.io review link. Simply open the link in your browser — there's nothing to download or install. You can watch the video as many times as you'd like before leaving feedback.

How to Leave a Comment

1

Pause the video.

2

Click anywhere on the video (or use the comment box).

3

Type your feedback.

4

Submit the comment.

Frame.io automatically timestamps your comment so we'll know exactly where the change is needed. There's no need to write things like "around 2 minutes in" or "near the end" — Frame.io handles the timing for you.

Be as Specific as Possible

The more detail you provide, the better. Instead of saying:

"I don't like this."
"Could we use a faster-paced section here?"
"Can we zoom in slightly on the speaker?"
"Please change the subtitle colour to white."
"Replace this music with something more cinematic."
"Remove this pause to improve the pacing."

Specific feedback helps us understand exactly what you'd like changed without needing to guess.

Group Similar Feedback Together

If several comments relate to the same section, try to review that section fully before moving on. For example:

  • Tighten this cut.
  • Add B-roll here.
  • Increase the music volume slightly.
  • Add a transition between these clips.

Providing all of the feedback for a section at once helps us complete revisions more efficiently.

Explain the "Why"

Whenever possible, tell us why you'd like something changed. For example, instead of:

"Change this."
"Could we shorten this section? It feels a little slow."
"I'd like this intro to feel more energetic."

Understanding your goal often allows us to make an even better creative decision than simply following an instruction.

References Are Always Welcome

Sometimes it's easier to show us than explain it. If you'd like something to look or feel a certain way, feel free to include:

  • YouTube videos
  • Instagram Reels
  • TikToks
  • Motion graphics examples
  • Colour grading references
  • Font examples
  • Music references

Even if the reference only demonstrates one small detail, it can help us understand the style you're aiming for.

Avoid Sending Feedback Across Multiple Platforms

To keep everything organised, we recommend leaving all revision requests inside Frame.io wherever possible. For example, avoid leaving some comments in Frame.io, some in email, and others via instant messaging. Keeping all feedback in one place helps ensure nothing gets overlooked.

Finish Your Review Before Requesting Revisions

Before sending your feedback, it's a good idea to watch the entire video at least once. This allows you to:

  • Catch everything in one review.
  • Avoid multiple small revision rounds.
  • See how different sections work together.
  • Save time for everyone involved.

One well-organised round of feedback is usually much more efficient than several small ones.

Prioritise Major Changes First

If you're still deciding on the overall direction of the edit, focus on the bigger creative changes before requesting smaller refinements.

Major revisions

  • Overall pacing
  • Story structure
  • Music choice
  • Graphics style
  • Order of scenes

Minor revisions

  • Subtitle wording
  • Colour tweaks
  • Sound level adjustments
  • Small animation timing

Making the larger decisions first helps avoid unnecessary work if sections are later restructured.

Mark Comments as Resolved

As revisions are completed, you'll see comments being addressed in newer versions. If everything looks good, you can mark comments as resolved to keep the review organised.

A Great Feedback Example

Instead of:

Instead of
"Can you make this better?"
Try
"From 0:42 onwards, could we speed up the pacing by removing some of the pauses? I'd also love some energetic B-roll here similar to the style in this YouTube video. Finally, could we switch the background music to something more upbeat after the first minute?"

This tells us:

  • Exactly where the change starts.
  • What you'd like changed.
  • Why you'd like it changed.
  • The style you're aiming for.

That's everything we need to produce a strong revision.

Final Tips

The best feedback is:

  • Clear.
  • Specific.
  • Constructive.
  • Organised.
  • Submitted in one place.

Remember, revisions are a collaborative process. The more detail you provide about what you'd like to change — and why — the easier it is for us to bring your vision to life.

Our goal is always to make each revision as smooth and efficient as possible, and detailed feedback through Frame.io is the best way to achieve that.